Job Description

"ASM GLOBAL, the leader in privately managed public assembly facilities, has an immediate opening for a Director of Sales + Marketing at Old National Events Plaza in Evansville, IN. Under the Assistant General Managers supervision, the Director of Sales + Marketing is responsible for identifying market opportunities, developing long and short-term marketing and sales strategies, implementing training programs for staff with the objective of attracting conventions, meetings, and events that both secure hotel room nights and generate revenue. The Director of Sales + Marketing may handle priority accounts for larger convention producers.",
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ESSENTIAL DUTIES AND RESPONSIBILITIES,
Include the following. Other duties may be assigned.,
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Sales Competencies,
\x95Operates the department with a conscious commitment to maximum exposure for the facility and its events through the most efficient means possible.,
\x95Ability to build and maintain strong, long lasting customer relationships.,
\x95Builds, maintains and effectively manages a healthy sales pipeline through continued prospecting, internet research, telephone, written correspondence and personal contacts.,
\x95Knowledge of travel industry, current market trends and economic factors.,
\x95Works closely with the Evansville Convention + Visitors Bureau (ECVB) and may collaborate and travel with ECVB staff to industry meetings and sales calls. ,
\x95Remains current on trends in the convention industry and monitors local market changes to best serve the facility.,
\x95Implements sales goals for sales + marketing staff and holds staff accountable.,
\x95Oversees contract negotiations and ensures efficient allocation of meeting / exhibit space across sales staff.,
\x95Partners with customers to understand their business needs and objectives.,
\x95Identifies and implements sales + marketing goals and objectives. ,
\x95Prepares Annual Sales + Marketing Plan that will increase awareness and positive perception of the facility, its activities, services and personnel.,
\x95Prepares statistics, sales reports, strategic sales plans, travel plan, sales forecasts and budget presentations for executive and corporate management as directed.,
\x95Develops rates and group sales deployment strategies through review of competitive data, demand analysis and mix management.,
\x95Prepares bid proposals, develops sales contracts and addendums and monitors compliance for assigned markets.,
\x95Represents the facility at industry-related Trade Shows.,
\x95Conducts site tours of Evansville as required; entertains clients as appropriate.,
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Marketing Competencies,
\x95Directs the public relations image of the facility. Aggressively seeks new contacts and maintains working relationships with media, industry influencers and key community and strategic partners. ,
\x95Acts as facility spokesperson and liaison with the general public as needed.,
\x95Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.,
\x95Acts as the brand manager to ensure that all material and communication from Old National Events Plaza is consistent with branding efforts.,
\x95Creates and/or supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, social media, community grassroots efforts, promotional development, non profit opportunities, etc.,
\x95Develops marketing materials and procedures for the department to function effectively as an in-house advertising agency.,
\x95Performs detailed research and analytics, recommending marketing strategies in relation to destination marketing and entertainment marketing for both the convention center and theatre.,
\x95Works cooperatively with the local hospitality and hotel community and other members of the city\x92s visitor industry to enhance its position as a convention, meeting and entertainment venue.,
\x95Responsible for all facility sponsorship and signage revenues.,
\x95Responsible for the development and maintenance of facility website and social media platforms.,
\x95Maintains cutting-edge status on new ideas or technologies related to websites, mobile apps, social media, advertising/media opportunities, promotional items, etc.,
\x95Recognizes opportunities to receive publicity from building operations, activities, destination marketing initiatives, awards/honors, etc. and shares with local, regional or national media along with ASM Global.,
\x95Assists in the planning and execution of promotional events and special projects.,
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SUPERVISORY RESPONSIBILITIES,
\x95Directly supervises Assistant Sales + Marketing Director, Sales and Marketing Managers. ,
"\x95Carries out supervisory responsibilities in accordance with ASM Globals policies and applicable laws. ",
\x95Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding positive performance; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.,
\x95Works with other Department Directors in updating the event planning guides and implementing efficient information flow between the clients, venue departments and outside contractors as applicable.,
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EDUCATION AND/OR EXPERIENCE,
"\x95Bachelors degree from four-year college or university in Marketing, Journalism, Public Relations, Hospitality or related field preferred.",
\x95Minimum 5 years of increasingly responsible sales and marketing experience within entertainment, destination marketing or with a marketing/advertising agency required.,
\x95Minimum 3 years supervisory experience required.,
\x95Other combinations of experience and education that meet these requirements may be substituted.,
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SKILLS AND ABILITIES,
\x95Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations required.,
\x95Advanced written and verbal skills, including strong proof-reading ability.,
\x95Ability to prioritize multiple projects and meet deadlines.,
\x95Strong analytical skills to determine quality of business and best suited opportunities for the venue.,
\x95Ability to understand risk management limits within contractual terms.,
\x95High level of energy and self-motivation to work effectively and enthusiastically with co-workers.,
\x95Must be able to, \x93think outside of the box,\x94 and seek innovative and creative methods to achieving goals.,
\x95Professional presentation, appearance and work ethic.,
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COMPUTER SKILLS,
\x95Advanced knowledge in Microsoft Office Suite required (Word, Excel, Outlook, etc.),
\x95Maintains and monitors the venue\x92s online booking calendar (eventbooking.com).,
\x95Thorough understanding of popular social media platforms required (Facebook, Instagram, Twitter, Snapchat, TikTok, etc.),
\x95Photoshop and Illustrator design experience preferred.,
\x95Website maintenance and basic HTML knowledge preferred.,
\x95Customer Relationship Management (CRM) software program experience preferred.,
\x95Ability to access, understand and accurately input information using a moderately complex computer system.,
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OTHER QUALIFICATIONS ,
\x95Ability to work with limited supervision and as a team member.,
\x95Requires ability to work flexible and extended hours, including nights, weekends and holidays, in addition to normal business hours.,
\x95Ability to travel to for business meetings, conferences, conventions and trade shows required.,
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PHYSICAL DEMANDS,
\x95Ability to distinguish color for intricate design purposes.,
\x95Must have the ability and be licensed to drive an automobile and must have reliable transportation,
\x95While performing the duties of this job, the employee is regularly required to move around the facility; to stand for long hours during events; talk and hear. ,
\x95Ability to routinely sit, focusing on and operating a computer for over 60 minutes at a time.,
\x95This position may require work inside or outside of the building, as needed by events.,
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The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.,
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TO APPLY,
Please go to www.oldnationaleventsplaza.com and apply through the link found on the About \x96 Employment page. To be considered for any open position, you must complete the application process completely through the link provided. Applicants that need reasonable accommodations to complete the application process may contact Lauren Burch at 812-435-5770. ,
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Lauren Burch, HR Designee/Finance Manager,
Old National Events Plaza,
715 Locust Street,
Evansville, IN 47708,
812-435-5770,
www.oldnationaleventsplaza.com,
NO PHONE CALLS PLEASE.,
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ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.,
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"This job description portrays in general terms the type and level(s) of work performed and is not intended to be all-inclusive or to represent specific duties of any one incumbent. The knowledge, skills and abilities may be acquired through a combination of formal schooling, self-education, prior experience, or on-the-job training. The company reserves the rights to modify, supplement, delete, or augment the duties and responsibilities specified in the position description, in the companys sole and absolute discretion. Duties other than those expressly specified may be assigned from time to time.",
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